Tag Archives: Minnesota Blogging Conference

Minnesota Blogger Conference, The End.

I want to share with you a few of my notes from Rick Kupchella the keynote speaker. This will be the last post on the conference.

Rick Kupchella is a former news anchor and journalist here in the Twin Cities. He left broadcasting to begin a few projects one of which is Bring Me the News. Some of the primary goals of this site is to distribute news electronically, keep it local, no political leaning [I find that rather refreshing], and sourcing stories through traditional as well as nontraditional news outlets such as social media and blogs. Then distributed through email, Facebook, digital, and mobile to name a few.

When asked what are we solving for? Bring Me the News wants to provide consumers with a clean digital landscape and to help the public find new and credible news. Kupchella shared that the world is creating five billion gigabytes of data every two days. That equals all the information created from the beginning of time through 2003 [Eric Schmidt was sited as the source.] That is a lot of information to wade through and they want to provide a clean source for consumers.

Kupchella also spoke about the benefit for their sponsors as being relevancy engagement and an influential audience. He mentioned, what I heard as a recurring theme at the conference, driving content is the new bar for online marketing. Consumers no longer want a banner they are looking for thought leadership. He sees media partners finding an economical way of obtaining high quality news curation.

I’ve added Bring Me the News to my Google Reader. I’ve found that it is straight forward and credibly sourced news. The sponsored posts are well done too. I look forward to seeing the refreshed and retooled site that is coming in the next month or so.

Minnesota Blogger Conference, Part 2

Sunday I blogged about the first session that I attended at the Minnesota Blogger Conference. Today I’m going to share another session I attended, Content is a Banquet: Is Your Audience Being Served? presented by David Hedrick Skarjune.

The session started with the speaker pulling up a slide that read, “Content is _______.” Many spoke out answering, “King!” Skarjune respectfully disagreed. He believes content is the “coin of the realm.” Then went on to say content is an orgy. [Can’t wait to see the spam I get for having that word in a post.]

Why? Because of the multiplying channels, consumers are maturing, interactive and mobile platforms are experiencing explosive growth, and people’s expectations are rising. We have become “Content Consumers.” We push content to get attention.

Here’s his recipe ingredients for content: strategy, create great content, SEO, practice content marketing, use social media, engage community, and funnel-measure-repeat. He expounded a bit more and gave some statistics. This is where my note taking dropped off, as well as my attention.

Skarjune ended the session with another list. It was the Buddhist Metta Practice as a guide to who we blog for. The analogy he used wasn’t gelling for me. I didn’t really get the point, but then again I’m not blogging for money.

The slides from his presentation and the other sessions can be found here.

Minnesota Blogger Conference 2012, part 1

This past Saturday I attended the third annual Minnesota Blogger Conference for free! Okay, the tickets were free because of the wonderful event sponsors (listed below). The conference offered a variety of breakout sessions, the keynote speaker was a former local newscaster, Rick Kupchella, and the conference closed with a podcasting panel. Did I mention we were also served a complimentary breakfast and a baked potato buffet for lunch?

I met a few other bloggers but no other motorcyclists – female or male. There were quite a few serious bloggers working the room and networking. Not me. I sat with a friend who writes a corporate blog and has a personal blog as well. I spent the day enjoying the time with my friend and learning some things along the way.

I’m technologically illiterate and a novice blogger so I really didn’t know which sessions to attend. I followed my friend into the “Blogging to be Found and Hired” session. It was presented by a knowledgeable woman, Sara Kerr, but not what I was expecting. I should have read the description because I’m not in the job market right now (I really enjoy the team I work with and the company). To sum it up in a few sentences: You are a brand. Build it. Protect it.

For those of you job hunting, Sara recommended checking out your e-reputation by Googling your name, looking over your personal web site(s), and finding yourself socially online. How would a potential employer react to what was found? Is it a positive online presence? Good personal branding? Or do you have some work to do to reverse a negative image?

She also recommended not revealing too much personal information online by using email not a phone number for contact purposes. Also, let your family and friends know what not to post about you. Do you want personal pictures tagged with you or your children? Even if things are taken down, once they’ve been posted it is really never gone! Check your privacy settings so you can control what is public.

Sara also addressed what blogging can do for the job seeker. It can establish your expertise. Demonstrate your writing skills. Affirm your knowledge of social media. Connect you to influencers. Validate your knowledge of current trends and news. Position you as a source of information. Distinguish you from other job seekers.

This is just a brief overview from my notes of what Sara shared during her session. Again, I’m not in the job market, but I wanted to share what I heard with those that may currently be looking or just beginning the search. This week I will be blogging about the other sessions I attended.

Sara Kerr can be found on Twitter @Sara_G_N_Kerr and writes a blog Sara-Kerr.com.

Please give these generous sponsor’s some love!

AllinaHealth  Pioneer Press TwinCities.com  National Camera Exchange  Strother Communications Group  Mall of America   Plum District  Sleep Number  Padilla Speer Beardsley  Glimpses of Soul Photography  ArtHouse  Muddy Paws Cheesecake

Here is a summary of the second session I attened.