Sunday I blogged about the first session that I attended at the Minnesota Blogger Conference. Today I’m going to share another session I attended, Content is a Banquet: Is Your Audience Being Served? presented by David Hedrick Skarjune.
The session started with the speaker pulling up a slide that read, “Content is _______.” Many spoke out answering, “King!” Skarjune respectfully disagreed. He believes content is the “coin of the realm.” Then went on to say content is an orgy. [Can’t wait to see the spam I get for having that word in a post.]
Why? Because of the multiplying channels, consumers are maturing, interactive and mobile platforms are experiencing explosive growth, and people’s expectations are rising. We have become “Content Consumers.” We push content to get attention.
Here’s his recipe ingredients for content: strategy, create great content, SEO, practice content marketing, use social media, engage community, and funnel-measure-repeat. He expounded a bit more and gave some statistics. This is where my note taking dropped off, as well as my attention.
Skarjune ended the session with another list. It was the Buddhist Metta Practice as a guide to who we blog for. The analogy he used wasn’t gelling for me. I didn’t really get the point, but then again I’m not blogging for money.
The slides from his presentation and the other sessions can be found here.